Capturing a bold brand.
Southeast Missouri State University
As a public university that caters to a diverse student body from all corners of the state, Southeast Missouri State University wanted their website to show - and not tell - the success of their students and community.
Project at a Glance
- Personalized content selection for students on homepage
- Program finder with 300+ courses of study to explore and seek information
- Editorial news hub highlighted success across multiple campuses
Designing a Bold, Flexible System
Strong brand colors allowed for bold design system choices and personalization options. The design system allowed for a flexible reuse of components across all page types, including the homepage, news, program, and directory.
Project Scope
- Discovery
- Content Audit
- Content Strategy
- Concept Design
- Design System
- Content Production Plan
- Copywriting
- Content Migration
- Front-end Dev
- Handoff Support
Partners
- Hannon Hill (Cascade CMS)
- Carnegie Dartlet