From Print to Pixel: Transforming Admissions Content with Interactive Excellence
Moore College of Art & Design Digital Viewbook
Moore College revamped its admissions process by shifting from traditional print to digital with the help of our team. The newly designed Viewbook was interactive and engaging, offering a non-linear content presentation that catered to the needs of the Gen Z audience. To make the admissions journey more exciting and dynamic, we added gamification elements that allowed prospective students to explore the college and its offerings with ease.
Project at a Glance
- Dynamic animation and gamification
- Showcased alumni illustrations in game design
- Eco-friendly viewbook experience
- 2024 Webby Winner
Amplifying Moore’s Narrative
We took the Printed Viewbook and re-arranged its content in a way that better engages prospective students at key moments. We also developed innovative design concepts to showcase Moore's unique strengths and offerings in a more compelling and interactive way.
Unique Viewbook Experience Within the Moore Brand
Our team seamlessly integrated the Viewbook website into the Moore brand by carefully balancing visual uniqueness and brand cohesion. We leveraged the existing design system and repurposed it for an initial standout look.
Replacing Career Lists with 'Careeracters'
After the initial launch of the site, we introduced a captivating gamification approach, which transformed the process of discovering Moore programs into an entertaining and rewarding journey. Building on the early idea of a personality test, we strived to gamify the exploration, ensuring an engaging experience for Gen-Z prospects. An amazing bonus to our work with the Moore team was the opportunity to work closely with an alumnus who was personally selected by Moore to illustrate the 'Careeracters'.
Project Scope
- Discovery
- Strategy
- Content Strategy
- Concept Design
- System Design
- Front-end Dev
- Back-end Dev (BigTree CMS)
Partnerships
- Creative Communication Associates (CCA)