An investment in innovation.
Breckinridge Capital Advisors
Breckinridge Capital Advisors is a Boston-based investment advisor specializing in high-quality fixed-income portfolio management. We designed a website that showcased not just what they do, but also why and how they do it—and why it sets them apart from their competitors.
Project at a Glance
- Interactive motion helped to underscore a laser-focused and technology-driven approach to investing
- Created a web of connected elements like profiles, videos, articles, whitepapers and podcasts
Investing in the Project
A series of collaborative meetings at Breckinridge’s Boston office yielded an early sense of information architecture and design strategy. We turned our discovery findings into a focused IA, a more human tone of voice and a content strategy that put people and ideas first.
The Pitch
In the investment industry, differentiation can be difficult to attain and even harder to explain. We distilled the Breckinridge “pitch” into a set of five interactive cards. They are brief and visual and used animations that invited—and guided—user experience. Interacting with each card revealed additional information about a single differentiating aspect of the company’s approach.
Teaming with Innovation
The people of Breckinridge were its biggest asset. They brought insights and pursued innovative ideas that drove the company to "create positive, long-term impact for our clients, employees, stakeholders and the communities in which we live, work and invest."
Project Scope
- Content Strategy
- Design Concepts
- System Design
- Discovery
- Front-end Dev
- Back-end Dev (BigTree CMS)
- Ongoing Strategic Support